About PAFBA

Pretty and Fit by Aya is an activewear brand designed for women to feel motivated and confident while conquering their fitness goals. Our collection consists simply of comfort and style. You can shop Pretty and Fit by Aya for clothing and accessories.

We are more than a brand

building a fitness community that encourages women to be their healthiest selves
a safe space to share, learn, grow, and connect with other women with fitness goals

Meet Our Founder

Ayannah Hilton

I wanted to create a brand for women like myself who are into fitness but also for women who are considering a fitness journey. A brand that feels like a community and a safe space. Fitness goals can look different for anyone. Some work out for mental health, to combat health conditions, and for weight management. I believe most women can agree, whatever our purpose is for being active, that we want to feel confident every step of the way.